Many artist post teasers on YouTube to countdown the days to their music video's release date. We were thinking it might be a nice idea to do one too. Teasers are used as a sort of countdown, like a calendar, and seing as we have a Rough Cut and a Final Deadline, it would be good for us to do the same for the both the deadlines. Usher and David Guetta did two for their music video;
One Direction also did teasers for their music video, and because there were 5 of them, they did 5 different ones for each individual, with the first released 5 days before the official release date;
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