Production: Rough Cut Analysis

We have posted two rough cuts, the first with a few edits and the second with the edits perfected so that all of the clips look the same and have the same colours.

We used an effect to give it a vintage style look, we created it using colour correction and the colour mainly constituted of pink as shown in the video below.

Although it was less pixelated without the effect, I think the effect works well with various shots and it goes well with the genre which is often associated with vintage (mainly in terms of the style, but we wanted to add colours). Also the colour of some of the clips was really nice, but some of them needed to be edited and we felt like we couldn't really mix both vintage colours and natural colour. 

The real issue we had was sorting out the shades, because the exposure had changed from clip to clip, the effect looked different on each one, so we selected a particular one that we liked and adjusted the rest of them to that level. 

Some of the feedback that we got suggests that the video was better without editing/adding colour into the shots, but we felt like somehow without the colour it looked a little dull. The key I think is not to over edit the clips and make it so pink it just puts people off, but just enough to make it a little different. 

Before entering the production process we wanted to add an effect that would make it look as though it was always sunny, like in the Florence And The Machine 'Rabbit Heart' video (on the below). 

This effect does however appear naturally in the clip were the artist is walking around the little hut towards the end. Although it does appear we found that there was a person sitting in the background so we didn't include it. 

The colour differences

All in all, I think the video turned out more or less as we planned. Although I think it would have worked better if we had bigger frames like we planned (but it would have been really difficult to bring along having already planned to bring outfits and the tripod and camera all the way to Richmond (on public transport). It would have also been better for the artist to wear the same outfits near to the end, where you can see her skipping/jumping (wearing black top and bottom with brown boots) and the male actor walking down the steps (wearing blue jumper), and then it cuts to the boy tapping the girls shoulder (her wearing a different outfit and him wearing the same). And even though we didn't receive great feedback for the colour effect, we like it and we think it works well. We did take into account the feedback we got and turned the effects down a bit but still keeping the vintage look identifiable.