Researching music.
Carol Vernalis
The focal point of Vernallis studies were editing and camera work in music videos.
The core points of her observations were;
- The usual rules of 'continuity' editing are broken in order to draw attention to what is on screen
- Edits may be really obvious to draw attention to themselves, such as wipes and special effects added;
- Jump cuts are often used;
- A master shot is frequently used to give the video a structure
- The camera may move in time with the music.
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