RESEARCH: Carol Vernallis

Carol Vernallis detected that edits occur more in music videos than they do in film and observed that the editing has a rhythmic basis that connects closely to the song.







Her main points of observation are as follows:

·        The rules concerning ‘continuity’ editing that are usually used are broken as an attempt to obtain concentration to what is on the screen

·        There may be really obvious edits in order to draw attention to themselves, such as wipes and added special effects

·         There are usually jump cuts – these break the rules of ‘continuity’ editing

·         To give the video a structure, a master shot (base track) is often used

·         The camera might move in time along with the music.

A master shot (base track) is used in the video below, Just Dance by Lady GaGa. This is shown from 0:54 to 0.57. 

 In the video below, Dope Boys by The Game, the camera moves in time with the music. This is shown from 4:12 to 4:14.

Obvious edits are used in the video below, All Of The Lights by Kanye West. There is a flashing colour effect that is shown from 1:05 to 1:08