Thursday 29 September 2011

RESEARCH: best example of a music video

I think that Rihanna's number 1 hit 'Only Girl' is brilliant video and does exatly what a video is intended to do. It is certainly a feast for the eyes and that is what i think makes it a successful video. A music video is meant to be visual and in this one there are lots of different locations, outfits and props. the editing is also very good for example at the beginning of the first chorus, at about 1 minute in, there are very quick jump cuts between a mid close up, a long shot and an extreme long shot of the artist, all on the beat. Also the camera moves with the song like when there is a part of the song at about 3:17 it goes into slowmo and so does the clip for her yet the fireworks in the background still pop in time with the beat. All in all it does what it is meant to do and promotes the image of the artist and in this case, rihanna's new music and red hair.

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