PLANNING: analysis of artist website

The purpose of the website is to sell Ellie Goulding and her music and this website does so by having a link to pre order her new album 'Bright Lights' and her latest single 'Your Song'.

 

Then like most artists websites comes a bit about the artist. Thee isn't too much about her because as she is a british artist and we know her well there is no need for her to write a long paragraph about herself. Whereas the american website has a very long biography about her because a lot of people may not know her that much and the long bio helps them get a feel of her.

The videos section is mainly videos of her performing live so that fans that couldn't see her can still watch her perform. The USA website however is more based around promoting her on shows and getting her known.

As soon as I went on Ellie Goulding's website I saw that there was a very personal feel to it. The UK site was very fan base orientated with features such as Ellie Cam and the videos and images that are on the website are mainly for the fans to keep up to date with their favorite artist.

 

The images on the UK website are based around what Ellie gets up to everyday so that her fans can keep up to date to what Ellie is doing and what she does apart from her music and also behind the scenes access like the shooting of her videos.

Basically the main aim of her website is to let users know where she is available on, like twitter, facebook, and youtube, where you can buy her music from and promote her in the best possible light by aiming her UK website at her fans and the USA website at getting her known.