Wednesday 12 October 2011

PLANNING: Artist and brand image

Our artist's brand image is very natural and organic and is into all things green. Like Ellie Goulding is in partnership with Nike with 'Ellie RUNS' our artist would be in partnership with WWF to reinforce her peaful and green image.





Our artist would generally go for the Indie look mainly shopping in individual boutiques and fashion giant Topshop. Seeing as it's autumn we want to use autumn colours like brown, maroon and beige. To keep in tune with the theme she will be wearing wooly jumpers, scarves, and boots.


Also we want to contrast with this look and have a big gown which she will wear in the forrest, with some dishevelled boots like what Christina Perri wears in 'Jar of Hearts'



In terms of style our artist is similar to Pixie Lott, Diana Vickers,Marina and the Diamonds and Ellie goulding.





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