Artist websites have a sole purpose; to promote the brand
image and their songs, the Ellie Goulding website does exactly this. As you can
see, on top left hand side it shows many different ways to keep up to date with
the latest news involving Ellie and her songs, including YouTube, Myspace,
Facebook and Twitter. Also on the top there is a music player which plays of
three of her songs with a link below it directing you to iTunes to buy her
album; a good method of promotion for her album. The use of the music player
also makes the exploration of the website more interesting.
I noticed how the two most important things are on the top;
the album promotion and the different social networking websites that Ellie is
promoted on. The interface is very good and easy to use which is vital as it
needs to be suitable for a wide range of people.
There is a page called ‘Tour’, this is a good way of endorsing
the tour she will be partaking in and therefore increase profits which is
important considering the current state of the music industry. The ‘News’
section is beneficial as it gives her more publicity and announces information
about the events she is attending, her interviews, shows she will be performing
on, etc. Also, below each news update there is a button saying ‘Share This’
which is a good method of free and easy advertising. Another good promotional
tool that has been implemented is the ‘Free Download’ section which allows you
to receive a free download of her song ‘Wish I Stayed’ in exchange for you
signing up to the website, this will boost sales as it endorses her album.
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