Our target audience are 16-24 year old reformers. For research on our target audience we created a Facebook account for our target audience called Emily Smith. The account includes where she shops, what artists she likes and what programmes and films she likes. Seeing as reformers understand the benefits of buying fair-trade goods for example, makes them ecological and the locations we will use in our video would appeal to them. Also the outfits in the video would appeal to them because it is the sort of clothes they would wear and therefore when the see the video they can relate to the artist and also want to dress like her.
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