Evaluation: (Q4) What have you learned from your audience feedback?

After the cinematic screening we were able to get some audience feedback for our music video (on the flip camera). Although we had already finished the video and we would not be able to change anything (with the feedback), it did help us understand the way others saw it and what they thought would have worked better (or what we did well on). Because our target audience was teenagers and young adults I think the audience feedback was particularly helpful, although we did get some feedback from our teachers who also had an interesting view on a couple of our ideas, one (of the teachers) even linking a shot to romantic poets and literature.   

“Right, your video. I think it’s lovely. And I’ll tell you why...It brings me back to my childhood (actually I was born in the 70’s; I think I should point that out). I think the filter looks amazing, it gives it such a professional feel and your performance in it is really excellent [the way you portray Ellie Goulding].  I think [Portobello] fits in so well with the filter, the bright colours from the doors and stalls, it all fits together perfectly” 

Rebecca Morris, Media Teacher

“... I loved especially the pink tint you added to it, I thought that made it really unique [because no one else did that]. I loved the costume changes, it looked really professional. I think it was just amazing, no improvements.” 

Valeza Bakolli, Student

There wasn't any negative feedback or anything we could improve on, only a couple of mentions that the actress at one point seemed uncomfortable in front of camera. 

In most videos of audience feedback (Posted on the blog. Find the link at the bottom of this post to view them) there was mention of the effect that we had used. Other positives included the picture frames and photograph that is removed (and you find the same building in front of camera), various costume changes, transitions, and locations. 

The colour differences

When I recently viewed the video on Vimeo I saw that the video hasn't had any comments or likes but has had 42 total views since it was uploaded. (It isn't as high as maybe other videos, but it isn't doing badly either). The issue is that it hasn't been exposed as much (and it is password protected) whereas if it was on YouTube it would, and should get a lot more views because of the amount of people that go onto the site daily and the fact that it is not password protected. I think what YouTube does is feed the music video to a wider number of people, allowing them to know Mia Knight and maybe leading them to buy her album. That is precisely the purpose of the music video, to promote the artist and establish an image. Had Mia Knight been an real artist, it would have been important to set up fan pages on social networking sites (Facebook, Twitter, MySpace), create a website for her, and a YouTube page to post her new songs, music videos, etc. 

Many artists use YouTube as a starting platform; an example of the recognition it can give is Boyce Avenue. They are a group of brothers who started out making cover songs and posting them on YouTube, they began to establish a fan base and posting links to their songs (available on Itunes) on the description box for their videos. They now make their own songs (and videos for them), tour, and have albums. This just goes to show that it is now easier for an artist to gain recognition and have an established fan base. 


The music video received very good reviews, which would suggest that people are interested in the artist (Mia Knight) and subsequently buy the single (and the album). There wasn't any particular mention of anyone liking the song but they did like the music video which could mean that they would buy into the artist because they are interested in her rather than  the single itself. Although, it was a review about the video, and the song itself was not as important. But the feedback does suggest that their is room for an artist like Mia Knight in the market, although her music may target a niche market, it does appeal to an audience and it will sell (based on the feedback we got). 

I also got feedback for my ancillary work, most of which was very positive. A couple of points made about the link/connection between the photograph used for the outside and the photograph used for the inside. The feedback suggested that it was because of the color difference, the outside was light colors and the inside has a darker tone (because of the ivy leaves). It took me a while to pick out a font but that was one thing that people liked because it was not copied from another artist and it went well with Mia Knight's image,etc. 

To conclude, I'd say that what I learnt from our audience feedback is that would could have improved on the acting (although we are not actors, so it isn't of great importance) but that we did well with the pink-tint. Our teachers mentioned on various occasions during our lessons that it would be a better idea to remove the tint as it would not look as nice on the big screen and it would take away its natural, earthy colours. As I mentioned, our audience feedback, even from the teachers themselves (after the cinematic screening) is that we did well in keeping the tint. We obviously listen to what our teachers and fellow students had to say during the editing process but sometimes it is best to go with instinct, we were happy with it, and we felt that without the tint it lacked strength and was less attractive/appealing. We felt that the costume changes and locations were good and would be mentioned more in the feedback, but it was the tinted effect that captured peoples attention a lot more. With the digipak and advertisement, I learnt (from the feedback) that the font and outside cover went well together and the color scheme was appropriate, but the inside photograph let it down. I got good feedback on the advert too, mainly the fact that I used the outside cover of the digipak and not another image (and a screenshot of the album cover). From that I learnt that it was a good choice to make front cover the image for the digipak because it looked clean and effective (although I did have my doubts at the beginning, but the feedback helped me decide). 

Cinema Screening- Audience Feedback Videos!