When I arrived at the cinema I was really excited as well as anxious. I couldn't wait to see everyone else's music videos, and see the reaction of ours. Everyones videos were absolutely amazing, everyone did a great job. Firstly, one of the things I was worried about was the colour correction. Mary and Louisa had told us it may not look as good on the big screen however it turned out amazing and most of our positive feedback was regarding this aspect of our video. I was immensely pleased with my group and I, and I bet Mary and Louisa were happy too! We received such amazing feedback, everyone had nothing but good things to say about our music video with only little negative feedback. The feedback has helped to understand a variety of things. Not only have i learnt what I could improve on, but what the viewers/target audience expect and want.
Analysing feedback comments..
'The film was really good, i liked the different effects that they used. The colour correction, they made it look like a indie music video, it really represents the genre. That was one of the many good things however one of the very FEW negative things, was the some of the performance. The actress was a bit shy, throughout the rest of it, it was fine. Really good'.
From this i have learnt that our decision to use colour corrector has paid off, he seemed to really enjoy it. He said that it looks like a music video from the Indie genre, he was spot on! He clearly knew the type of genre we aimed to represent. This has shown me that our efforts were successful inorder to meet the genre conventions and portray it sufficiently. I was extremely pleased with this all the hard work was worth it. The only negative thing he had, was regarding the actresses performance, he said she looked shy in few parts of the music video. So, now i know that the performance is just as vital as every other aspect of the music video such as camera work, editing and costumes ect as this is what pleases the viewers. So next time what I would improve on is the performance.
'Ok first of all, claps. Beautiful video. My highlights of the video were the picture thing and then it actually being there. The colour correction you put on there was beautiful, the red tint was amazing. The storyline at the end when the girl leaned her head on the guys shoulder. It was like poetry, fantastic video. Only criticism is that it should have lasted longer'
This comment made me 'awwwwww' we received such lovely feedback. I have learned that, the colour correction was a success, Jerome thought it was 'amazing'. He also, made a comment on the storyline, which we also received positive feedback from others. He really enjoyed that 'romance element' as did most people. From this I have learnt that if you work hard, it really pays off. Since he did not have any criticisms, I really would not know what to improve on from his point of view. Next time, I would maybe improve the performance for a better quality of a music video.
Target Audience..
'I loved especially the pink tint you added to it, I thought that made it really unique (because no one else did that). I loved the costume changes, it looked really professional. I think it was just amazing, no improvements.'
As much as the boys enjoyed our music video, primarily our target audience was young teenage girls, into music and romance. Valeza, fit perfectly into our target audience. Looking at her feedback, she LOVED the video. This shows me, that we appealed to our target audience effectively.
Overall the main positive feedback we received were based on the following aspects:
- Colour correction - Everyone enjoyed the pink/red tint. Some said it represented the indie genre others said it brought them back their childhood.
- Picture of a location, then the actual thing being there - Everyone said was really cool and effective. They seemed to really enjoy it.
- Storyline - Everyone enjoyed the element of romance. And how each clip linked with the other, there was a subtext behind it.
- The various locations.
- All the differect costumes.
- THE CUTE ACTOR!
WHAT I WOULD DO NEXT TIME..
However we did receive negative feedback, although it was really not much. People have said the song could have been mimed better and the actress should have been less shy. So from all the feedback we have received, next time I will improve on the lip synching of the words and improve the performance for a better music video. I will definitely keep in mind the criticisms.
Through Vimeo we were able to see how many people viewed our video. We received 42 views, not as many as the other videos, but not as little as some. I would say I am please we did get 42 as we could not expect that many, as it was password protected, so not everyone was able to access it. However, if it was on YouTube it would be publicly available for everyone. So next time I think I would market it properly, upload onto my youtube account and see the reaction on there.
Lastly teachers comments - was the icing on the cake for me really. The were really proud of us and immensely enjoyed watching our music video. Getting such amazing feedback from Mary, Rebecca, Louisa really meant a lot, not to mention they are marking our work so this may lead to a really good grade - POSSIBLY :p
“Right, your video. I think it’s lovely. And I’ll tell you why...It brings me back to my childhood (actually I was born in the 70’s; I think I should point that out). I think the filter looks amazing, it gives it such a professional feel and your performance in it is really excellent [the way you portray Ellie Goulding). I think (Portobello) fits in so well with the filter, the bright colours from the doors and stalls, it all fits together perfectly”
Rebecca Morris, Media Teacher
Mary Berrisford, Media Teacher
Digipak Feedback..
' I think it works really well with the video. I can clearly see the visual link between the 3 of the products as you have carried out the pink tint which I thought was really pretty and unique. I also liked the fact that you stuck to the conventions of ancillary products. And I really like the fact the artist had the same style of clothes and make up in the video and the digipak and advertisement. The font really goes well with the style however the picture could have been more clear.'
Salma Begum, Candi student
From this I have learnt that the colour a scheme was appropriate and extremely helped in linking all my media products.Also that my choice of fonts went well with the artist therefore I should also ways do efficient research of my genre. In addition to this, maintaining the same style of the artist from the music video to the ancillary products was indeed a good idea as the artist is not mainstream so it wouldn't be appropriate if she stepped out of the genre and challenged the genre conventions just by portraying her image in a different way. Therefore I have learnt that I should always go for the safe option in order to create successful media products. Lastly, I received negative feedback on the photo quality; it could have been clearer. For me, this was my major drawback whilst creating my digipak and advertisement so I saw this coming. So next time I would definitely make sure I take my pictures in the right focus.
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