EVALUATION: QUESTION 3 - How did you use media technologies in the construction and research, planning and evaluation stages?

For planning and research we mainly used the internet. Ultimately, I used Google to search images, perfect to look for different artists' album covers for inspiration in the process of producing a promotional package for our artist 'Mia Knight'. YouTube was vital for researching music videos, this was extremely practical as I spent a lot of time seeking ideas and inspiration from these for our own one. Blogger extremely crucial, as we used it a lot to record all our planning, researching and evaluation for our music video and ancillary products. Ellie Gouldings website, helped immensely as from this we were able to fully capture Ellie Gouldings image and the genre and then incorporate it into our video. This was widely used for inspirational purposes. Lastly Vimeo was really useful to view and reflect on our video also check out the views and feedback.

For the production process we were fortunate enough to use state of the art equipment, such as JVC camera, Flip camera, Digital camera and Memory cards provided by our college. For the entire filming process, we used the JVC camera, JVC camera was very versatile and easy to use once you got the hang of, not to mention the quality was simply amazing! The main functions of the JVC camera we used were the auto zoom for different shot types ranging from close ups to long shots and birds eye views.
Whilst one of the group members where filming, a different person would capture the moments by using a Digital camera, which was very useful as were able to blog about our experiences and show our moments. We were also provided with a Flip camera, this was used to record audience feedback for our music video, recordings of each of us explaining an aspect of our video and used to film some of the editing process. Lastly we used Judith's DSLR camera to take the photos for our digipak, this was a pleasure to use as the quality of the photos were incredible.

Just a scrapbook of the photos taken during our filming session in PorteBello Road.

For the editing process of our music video and ancillary we were always on the MAC'S using various programs and software. To edit our music video we used Final Cut Pro, a very unique tool to create a music video exactly the way you want it. We were able to shorten clips, adjust the lighting and also tint the colour; which we did. We downloaded our song through Flyvto and put it into Final cut pro, ready to use. A new software which I have come across since the AS year. For my ancillary products, I used Photoshop to create the entire Digipak all four panels, where I was able to do almost anything to my photos to make it look the way I desired. I mostly used the crop tool, adjusted the lighting and some of the filters, like the glow and photo filter to adjust the colour. There was one drawback though, I did not really like the Photo filter on Photoshop as I felt I could not get the right colour, so before uploading on to Photoshop I used Picasa to edit my photo. I simply adjusted the lighting and added a pink tint. Lastly as there is not a variety of fonts on Photoshop, I was able to find ones that I liked on Font-case and then activated through Photoshop whereby I was able to use it.

One of the techniques we used for our video was the reverse function tool on final cut pro. The Video below is a Screen Casting of Eda and I trying to do the reverse clip we had come up with. This clip reflects  Instead of Alia breathing out, we wanted to reverse it so that she breathes in. This also goes perfectly well with the lyric 'I'll hold my breath'. It was terrific timing! 

The second technique we used for our music video, was colour correction. When testing out colours we found a near-to-sepia type colour that looks great with the shots of the artist on the hill in Richmond. The idea is to use that in various other shots, but without ruining the nice sunlight we have in some of the shots.

Screen shots of how we used colour correction to add a pink tint.

The third technique i used was on Photoshop, I used the photo filter to give my photos that pink tint in order to link it to my music video as my aim was to visually link the music

video to my ancillary products. 

The forth technique i used whilst creating my ancilliary product I have used the diffused glow filter to create a nice glow effect on my products.

OH I ALMOST FORGOT! Here is our Animatic! A cute little imitation of how our music video was imagined to be like :)

First we took pictures on a Digital camera, we then imported the pictures to Final cut pro, to make our quick Animatic. Really pleased with this infact! :D
This was also a little practice of how to use Final Cut Pro.