Colour Effect For My Digipak

A screenshot from our video with the
pink effect. 

As our video has the pink/vintage effect throughout, I've decided that i want the images on my digipak to have the same effect. This idea was extracted Rihanna's Only Girl In The World video and her album cover and advertisement for 'Loud'. I think it is different and just stands out which is good as our artist is new so we need to catch the audiences attention; I believe the colour effect will contribute to this.