The required contents of digipaks have clearly been taken into contemplation with this particular one. It is bold, eye-catching and looks professional. The photos used work very well. The font used for the artists name is unique and portrays the potential genre of the songs in the album. It also includes essential things such as copyright information, titles and the barcode. The front panel follows the rule of thirds which directly draws the audience’s eye to the artist; she is the main focus. Also the picture on the front panel is taken so that her face is identifiable, meaning that people will recognise her which is important as she is a debut artist.
The advertisement is similar to the digipak and displays a clear link between the two, this is a good. The colour scheme is one thing that interlinks the two; the colours are bold and therefore stand out, making it more likely for the advertisement to catch people’s eyes. I also like the theme and the layout. Using the same font for the artists name is very effective as it now makes the artist a brand name.
This digipak in comparison to the first one seems that have
less effort and thought applied to it. The colours do not go well together,
purple and blue are similar colours so the writing doesn’t stand out against
the background and it makes it difficult to read it.
The advertisement has the same colour scheme as the digipak,
meaning that the writing on it is also difficult to read. It is also missing
important information such as where the album is available for purchase. I think
that the font is not too professional and therefore prohibits the advertisement
from looking professional too.
Looking at these digipaks and advertisements made by previous students has given me ideas of what to do and what not to do when I approach creating my ancillary products. There are many things that I must take into consideration when doing so.
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