Ancillary Products.
Digipak: Album, CD cover. 4/6/8 panels.
Magazine Advert: Informs about song release, where the song is available. Provides visual medium.
What is a digipak?
A digipak is a contemporary approach to CD/DVD packaging, normally made of thick cardboard, and allowing the possibility of including a lot more information on the band/artist in the form of a small stapled booklet that is inserted into a small pocket in the digipak. They are visually pleasing, allowing sophisticated graphics that can run across all of the panels establishing a graphic theme. They can come with 4,6 or 8 panels that fold outwards. They allow the possibility of including more than one disc, perhaps in the form of DVD extras or additional recordings, that accompanies the release of a song, album or DVD.
Why are CD covers still used?
..to promote and establish the artist. For a new artist it would be the perfect way to illustrate and convey the artists personality, also creates a visual medium to express artist. The visual link with the song and artist thus making it more interesting.
How helpful are promotional ancillary products for:
The artist.. The audience can identify the artist, their image and their music.
The music industry.. Help promote their artist - Reinforce artist branding.
The music video.. Help promote the song. Visual medium to promote artist.
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