Saturday 10 December 2011

Research: Digipak Analysis

I've created two slideshows of artists from a similar genre to our own, which shows the front and back and inside (where CD is placed) of their digipaks. I think both have had a very different approach to it but both equally as effective. It's important to always reflect the artist in their albums (in terms of artwork, photography, colors, design) or at least relate their album theme with the songs (and their videos) that feature in the album. It also makes it easier for people to identify the artist if they have a similar theme running across all their work; ancillary products, songs, music videos, website, etc. 



Eliza Doolittle decided to go with a fun theme, cats, dices, the BT Tower, lips, they are just some of the things photoshoped into the front cover of her album (incl. a photograph of her grabbing onto one of the objects). I really like it, and I think it goes really well with the indie genre. 
A cloud of words that came to mind when looking at
Eliza Doolittle's album
The little banner at the front top looks really good, and I love the fonts that although are a little different they have a nice flow and fit in very well with the theme. 








Kate Nash opted for simple, but strong. I think the blue is mysterious and maybe not as 'out there' as Eliza Doolittle's album and many other fun and funky designs, but certainly something that would catch my eye because of its mysterious color and quirky photograph at the front. 
I also like the font, its simple and sweet. However, I think I wouldn't see it or be drawn to it as much as I would Eliza Doolittle's album font. I think it maybe should have been bigger or bolder. 


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