What I like about it is the way that the font and the photo blend together. I like the big font, although its simple (nothing fancy) it looks good.
I'm drawn by the idea of having the background of the photograph in the inside of the letters, it looks smooth, simple, and effortless. It flows nicely, and I think its a great idea.
The only issue I might have with it is that it's a bit 'manly', and our artist is firstly female, and is also supposed to reflect a sweet and shy character, and this font would not reflect that.
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